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活动首页>活动详情
【生态对话】如何建立生态优势激发增长新动力
时间:2022/12/13 21:00
地点:线上
名额:不限
主办方:魔学院
活动详情
<p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; caret-color: #222222; color: #222222; font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 1.5px; text-align: justify; text-size-adjust: auto; visibility: visible; overflow-wrap: break-word !important;">随着世界经济格局与商业环境的改变,产业环境日趋动态、产业边界逐渐模糊,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; visibility: visible;">跨界合作与价值共创成为潮流</strong>,使商业生态圈成为炙手可热的概念。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; caret-color: #222222; color: #222222; font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 1.5px; text-align: justify; text-size-adjust: auto; visibility: visible; overflow-wrap: break-word !important;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; caret-color: #222222; color: #222222; font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 1.5px; text-align: justify; text-size-adjust: auto; visibility: visible; overflow-wrap: break-word !important;">苹果、谷歌、亚马逊、百度、阿里、京东、小米、乐视等国内外互联网企业,都在大张旗鼓地筹建着各自的商业生态帝国&hellip;&hellip;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; caret-color: #222222; color: #222222; font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 1.5px; text-align: justify; text-size-adjust: auto; visibility: visible; overflow-wrap: break-word !important;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; caret-color: #222222; color: #222222; font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 1.5px; text-align: justify; text-size-adjust: auto; visibility: visible; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; visibility: visible;">i人事CTO王景飞</strong> 做客魔学院直播间,揭秘如何建立生态优势,激发增长新动力!</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; caret-color: #222222; color: #222222; font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 1.5px; text-align: justify; text-size-adjust: auto; visibility: visible; overflow-wrap: break-word !important;"><img src="https://static.moxueyuan.com/fileuploads/tinymce/images/76969120da8b6a9911522ba20243388763ad0e187b855.png" alt="" width="680" height="305" /></p> <section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; caret-color: #222222; color: #222222; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; overflow-wrap: break-word !important;"> <section style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 1.5px; background-color: #ffffff; line-height: 1.8; overflow-wrap: break-word !important;"> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">以下为访谈摘录:</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">据我了解,今年i人事的业务增长逆势而行,保持高增速的秘诀是什么呢?</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">&nbsp;</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">王景飞:</span></strong>i人事高增速的秘诀就是建立生态优势。i人事从2015年就定位为一体化人事系统,从起步开始,我们就关注生态。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">2020年疫情爆发,对于线上的协同培训,比如会议、考试等,要求非常高。但客户并不关注我们用什么系统去完成培训,他关注的是业务。<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">这个过程中,我们挑选了一些具有足够专业性的合作伙伴,</strong>完成客户对于培训专业性的要求,另一方面加深了合作的深度,包括产品集成等。</p> </section> </section> </section> <section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; caret-color: #222222; color: #222222; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; overflow-wrap: break-word !important;"> <section style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 1.5px; background-color: #ffffff; line-height: 1.8; overflow-wrap: break-word !important;"> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">&nbsp;</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">生态合作战略给i人事带来了哪些实质性的成果?</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">王景飞:</span></strong>我们行业的分布和国内制造业、连锁零售、中小企业的行业分布比例是基本相当的。生态合作推出之后,劳动力密集型、人员流动比较大的企业,对培训有非常大的需求,我们和魔学院合作之后,对于这类客户也是一个赋能,在销售过程中也起到了重要作用。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">合作之后,从制造业、连锁零售等对培训需求比较高的客户,慢慢进入了我们的系统里。</strong>合作客户群体增长和覆盖范围扩大,并且客户质量也有所提升。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">在生态合作方面,i人事内部都做了什么努力?</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">王景飞:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">第一,专职团队。</strong><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">专职的产品研发团队是合作的基础。比如i人事和魔学院对接做了深度集成,通过i人事可以直接登录到魔学院,甚至在客户无感知的情况下使用培训系统,甚至每个月都会根据客户的需求上线一个和魔学院相关的迭代。</span></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">第二,代理商的赋能团队。</strong>对于代理商来说,合作只是第一步,能卖出去产品才是最重要的。所以我们有专门的赋能团队,针对渠道、伙伴进行赋能,比如内部的销售资料、市场资料的推广、面向客户的一些推荐等。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">第三,与市场团队的合作,比如直播。</strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">第四,互补的营销策略。</strong>生态合作之后,面向客户的是完整的生态互补的产品能力,比如魔学院对于i人事的培训能力的互补,i人事对于魔学院人事的一体化能力的互补。从解决客户的问题层面,长期共建团队去做。</p> </section> </section> </section> <section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; caret-color: #222222; color: #222222; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; overflow-wrap: break-word !important;"> <section style="margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; text-align: center;"> <section style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; line-height: 0;"></section> </section> </section> <section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; caret-color: #222222; color: #222222; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; overflow-wrap: break-word !important;"> <section style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 1.5px; background-color: #ffffff; line-height: 1.8; overflow-wrap: break-word !important;"> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">如何建立默契的合作伙伴生态关系?</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">王景飞:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">第一,目标一致。</strong>强强联合是为了更好地客户服务,让客户在一体化的整个环境中使用得更流畅,解决客户的问题。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">第二,在商业化层面,我们甚至希望做到伙伴第一。<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">我们希望通过合作给伙伴带来更多的利益,而不是给自己短期带来更多利益。</strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">第三,执行落地层面,相互补位,相互促进。</strong>在相互补位的过程中相互促进,共同成长。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong>跟大家分享一下魔学院对于生态合作的理解,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">首先没有一家SaaS厂商可以满足客户多元性的需求。</strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">有一些产品的模块魔学院自己是不做的,今年9月份我们需要一个测评产品,很荣幸i人事介绍了一家自己的深度合作伙伴,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">2个月就做出了完整的能够售卖的产品。</strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">有了客户需求之后,融合的产品可以带来营收价值的利益点,这是毫无疑问的。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">随着客户池子的不断增大,无论是彼此的老客户,还是拓展新客户,都会为核心业务带来增长。<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">生态优势能够帮助企业寻找到一条可能不同于传统的增长点。</strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">整个生态圈如果运营得好,相互协同的效应就凸显出来了,当时魔学院在市面上找了不少测评类型的合作伙伴,最后谈的不是特别理想,然而由于i人事合作信任度的背书,促使我们两家的合作进行得非常顺利,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">这是合作之外延伸出的更大的生态圈所带来价值,</strong>比自己在市场上大海捞针,效率和精准度都会高非常多。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">刚刚我分享了生态给我们带来的影响的案例,景飞总,您有没有印象深刻的案例呢?</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">王景飞:</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">举一个培训的例子:有一个客户做服装销售的全国连锁,他们在做业务盘点的时候,通过i人事的系统做数据分析时发现一些门店人效较低,进一步分析发现有两个因素,一个是疫情,另外一个因素,从人员结构上来说,新员工特别多。</span></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">他们分析之后发现原来这些店和其他店的差别,在于培训的方式发生了变化。</strong>因为疫情,之前线下的一些培训、面对面的老师授课逐步都取消了,改为让员工去看一些培训资料。对于整个培训过程来说,不管是内容,还是培训过程的管理、互动,都非常欠缺。这时候他们就提到,培训i人事能不能解决,我们加上魔学院的方案就出现了。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">最终我们用线上的服务方式解决了原来由于疫情不能做的培训,几个月之后,这些门店的效益就开始逐渐上升,并且得到了一个比较好的结果。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">i人事在生态合作领域的深耕,对客户有什么价值?</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">王景飞:</span></strong>生态伙伴和i人事最终的目的是服务客户的实际业务,对于一体化人事系统来说,是一个整体的解决方案。客户希望解决什么问题,比如他希望解决人才的问题,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">不需要再选择第二套系统,就可以把选用预留整个闭环完成。</strong>这对客户来说是最大的价值,因为客户不需要选系统的时候,他就不需要去了解系统之间怎么配合,只需要把自己的业务抛出来,放到我们的系统里边,我们就可以帮你解决。</p> </section> </section> </section> <section style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; caret-color: #222222; color: #222222; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-size-adjust: auto; text-align: center; line-height: 0; overflow-wrap: break-word !important;"></section> <section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; caret-color: #222222; color: #222222; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; overflow-wrap: break-word !important;"> <section style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 1.5px; background-color: #ffffff; line-height: 1.8; overflow-wrap: break-word !important;"> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">对HR Saas现在的竞争格局和未来赛道的发展,您有什么样的看法?客户选择服务商时,应该关注什么?</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">&nbsp;</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">王景飞:</span></strong>HR SaaS基本上可以分为两大类,一类一体化的系统,一类是单模块的系统。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">如果客户有非常明确的需求,单模块系统有一定优势。但是如果是客户考虑到比如培训的基础、选课的基础、能力模型、人员结构、试用期管理等问题,一体化人事系统会有比较流畅的业务管理过程。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">所以对于单模块和人事一体化,我觉得未来不管是以生态的方式,还是以自研的方式,都会往一体化的方向去走</strong>,因为回归业务,对于HR来说,他需要的是HR的管理,而不是单独的某一个模块的管理。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">从系统选型上来说,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">SaaS的优势在于成本非常低。</strong>这个优势是基于SaaS对于标准化能力的支撑,标准化可以快速复制,以比较低的成本快速复制给更多的客户。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">标准化出来之后,对于客户选型来说有一个非常重要的点,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">人事系统是全员参与的,有非常大的粘性和替换成本。</strong>因此客户选型的时候就一定要选择,比如我现在只有一个模块的需求,那么未来厂商还有没有办法给我更多的一些模块?</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">另外对于开放能力,比如HR SaaS,通常来说作为企业的主数据平台,有最核心的人员和组织信息,支撑整个组织的企业管理和其他系统的连接。i人事可提供无代码平台,客户可以通过配置的方式去完善甚至非人事的一些管理场景,比如宿舍管理等。<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">我们可以通过无代码平台,把行政的一部分东西和人事系统结合起来去做,通过扩展能力实现对未来的系统支撑,或者是现有系统的连接。</strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">针对未来长期系统扩展的预期,我们也做了连接的生态。我们有连接器的能力,可以把未来可能出现的系统作为标准化的方式连接到系统里边。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> </section> </section> </section> <section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; caret-color: #222222; color: #222222; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; overflow-wrap: break-word !important;"> <section style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"> <section style="margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 1.5px; background-color: #ffffff; line-height: 1.8; overflow-wrap: break-word !important;"> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">马莎:</span></strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">现在各个行业蓄势待发,都在为明年做准备。i人事明年会有什么大的动作吗?</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">&nbsp;</span></strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; color: #c00000;">王景飞:</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">三四个月之后,对企业来说是财年的开始。</span></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">我们要做的就是储备人才,从生态层面,一方面要协同平台,比如企微钉钉要做得更深一些,现在虽然疫情结束,但实际上远程办公不会太快结束。另外在这些平台上更重要的是生态,因为作为一个平台,最终面向的是产品的联合打造。所以要做好准备,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">比如客户之前有预算暂停掉的,或者之前还没有预算,但是要需要有这样系统,应该有联合的准备。</strong></p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">服务平台,比如i人事另外一个层面的合作伙伴,线下的人力资源服务、复工复产的法律咨询的服务、采购系统、采购系统周边产品等,都是服务平台要准备的。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">最后,应用闭环。我们的无代码平台上线之后,会根据客户的需求,<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;">引入更多的生态伙伴,把他们现有的系统和我们的一些伙伴的系统完整地完成连接。</strong>这样对于客户整个的企业、人事的管理,是一个充分的准备。</p> <p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">&nbsp;</p> </section> </section> </section>

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【生态对话】如何建立生态优势激发增长新动力

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