<p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible;">&nbsp;不同的公司有不同的人才观，不同的人有不同的职业观。</strong></p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible;">&nbsp;&nbsp;&nbsp;&nbsp;宝洁公司的人才观强调，&ldquo;你申请的不是一个岗位，而是一个职业生涯&rdquo;。</strong>宝洁因为这个人才观，多年来号召了很多优秀人才的加入，也成就了管理人才&ldquo;黄埔军校&rdquo;的声誉，连续多年被商业世界誉为&ldquo;最受尊敬的公司之一&rdquo;。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;这个人才理念区别于90%以上的公司，多数公司在招聘的时候就是为了当前的岗位，至于员工以后的发展并不在公司和管理者的优先顺序上。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;有的公司人力资源部基本等同于招聘部，因为员工不需要发展，或者员工发展是员工自己的责任，员工离职了公司再招聘就好了。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;职业发展，是员工最大的激励源，很多时候都超过当前的薪酬，某种意义上意味着未来可持续的薪酬</strong>。很多时候员工不一定选择最高的薪酬，而是选择可持续发展的职业生涯。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;所以相信自己可持续发展的公司，也会关注员工的可持续发展。<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">员工可持续发展，是公司最重要的雇主品牌，是组织激励的底层来源，同样也是提高组织效能的基本策略之一</strong>。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;链家的使命，曾经表述为&ldquo;让经纪人有尊严&rdquo;</strong>。这个表述里面，包含着对行业的承诺，对经纪人群体的承诺，和对自己的信心以及决心。这个使命的表述，击中了很多人的情绪，也包括了对我的感召。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;公司里的职业路径，一般可以分为经营序列、专业序列、基础序列</strong>。经营序列，终极岗位是成为CEO（或者President），专业序列，终极岗位是副总裁（Vice President），基础序列（Administration &amp; Technician &amp; Operation），一般是指文员、技术人员、操作人员。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;从大学毕业生到CEO、VP或者主管，需要有一个岗位发展的路径。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;宝洁公司是专业导向的培养路径，或者说是小轮岗的培养路径。</strong></p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;每个毕业生在申请加入宝洁的时候，基本上已经选定了自己的职业路径</strong>。比如我申请并加入了HR，我的职业发展和轮岗路径基本就在HR。我可能跨模块轮岗，比如OD、薪酬、培训。我也可能担任不同业务的HRBP，比如工厂、研发中心、事业部、总部。我还可能跨区域轮岗，比如天津、广州、北京、美国、欧洲。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;宝洁的</strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">总经理</strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">也是自己培养的，培养总经理的起点是市场部</strong>。一般来说，宝洁对市场部的人员要求是最高的，尤其商业理解和领导力。市场部的职级更扁平，也有&ldquo;Up or Out&rdquo;的晋升原则。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;大学毕业生加入宝洁公司，一开始担任助理品牌经理（Assistant Brand Manager），协助品牌经理（Brand Manager）经营一个品牌，比如海飞丝。品牌经理以及后续的品牌总监，可能在不同品牌之间轮岗，或者在不同市场区域之间轮岗。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;通常品牌经理和品牌总监会带领一个跨职能的品牌项目小组</strong>，比如销售部成员、研发部成员、供应链成员、财务部成员和HRBP。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;只有到总经理以后，一般会负责一个品类，比如美容护肤品类，这个时候一般会开始真正形成事业部结构，各职能团队负责人直接向总经理汇报，同时向各自职能线领导汇报。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;可以说宝洁的品牌经理制，是互联网产品经理制的原型</strong>。宝洁公司的总经理，主流都来自市场部。就像互联网公司，产品经理到产品总监，再到事业部总经理，也大致是这样的逻辑。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;壳牌石油是</strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">总经理</strong><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">导向的培养路径，或者说是大轮岗的培养路径。</strong></p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;大学毕业生加入壳牌石油，不会像宝洁那样，主要在一个专业线内部轮岗。而是会跨专业线轮岗，比如市场部、供应链、HR和财务。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;同时，如果要培养一个国家的CEO，通常也会在上游和下游的业务线轮岗。这样的培养路径，会让未来的总经理对各个职能都有直接的体感。当然这样的路径也可能会导致实际上轮岗的人在各个专业线都不够深入和专业。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;我们国家的主政干部，比如省委书记和省长，也是大轮岗的路径</strong>。在体制内，轮岗的人可能来自政府、高校、央企或者党团体系。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;大轮岗和小轮岗，都不是绝对的</strong>。在其中轮岗的人也有主观的选择和影响。<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">大轮岗和小轮岗，也没有绝对的优劣之分或者对错之分，还是取决于行业的特点以及人才培养的规律和效率</strong>。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;但是大轮岗还是小轮岗，可以是不同行业不同公司，在设计干部选拔和培养路径的时候，值得考虑的维度。也是员工个人，在选择职业路径和方向的时候，应该考虑的维度之一。</p> <p style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</p> <section style="margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: #ffffff; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-tools="135编辑器" data-id="130322"> <section style="margin: 10px auto; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; display: flex; justify-content: flex-start;"> <section style="margin: 0px; padding: 4px 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; background-image: linear-gradient(to right, #cc2931, #e7364c); background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border-radius: 7px 7px 0px 0px; font-size: 16px; color: #fff6dc;"><strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-brushtype="text">魔学院 &middot; 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caret-color: rgba(0, 0, 0, 0);">文章链接：https://mp.weixin.qq.com/s/YNgzN1StVWg-ZNQ-v2zk_w</span></span></section> </section>